255 pages : illustrations (chiefly color) ; 27 x 25 cm
Collection:
Reference Library
Copyright Status:
Copyright Not Evaluated
Classification:
Books
Notes:
Includes bibliographical references and index.
Contents:
The Genesis of an advertisement: Advertising takes shape, changing methods of production, 1800 to 1939 / Michael Twyman -- The language of advertising / Lynda Mugglestone -- Art and commerce / Julie Anne Lambert -- Consumers and commodities: Who will buy? / Julie Anne Lambert -- Shops and advertising, 1660s to 1930s / Helen Clifford -- Social History: Mirror of society? / Julie Anne Lambert -- Pomp and circumstance, images of Britain and Empire / Ashley Jackson and David Tomkins -- The local scene / Julie Anne Lambert.
Subject Terms:
Commercial art -- History. | Advertising -- History. | Posters -- History. | Art and Design. | Advertising. | Commercial art. | Posters. | Gebrauchsgrafik. | Plakat. | Werbegrafik. | Art and Design.