Yale Center for British Art

Creator:
Student of the Reimann School and Studios of Industrial and Commercial Art, 1937–1940, British

Commissioned by London Transport, 1937–2004, British

Printed by Waterlow & Sons, British
Title:
European Swimming Championships
Date:
1938
Materials & Techniques:
Lithograph
Dimensions:
Sheet: 10 x 12 9/16 inches (25.4 x 31.9 cm)
Inscription(s)/Marks/Lettering:
In black type, in a diagonal across the top of the image: "EUROPEAN SWIMMING CHAMPIONSHIPS" [the swimmer's arm overlaps the "C"]. In black type, beneath the image: "EMPIRE POOL WEMBLEY"; continues in green: "AUGUST 6 TO 13 | Alperton thence bus 83, Wembley, Wembley Park | Wembley Hill or by bus 18, 18 c [in superscript] or bus 83 | or trolleybus 662". In tiny green type, along bottom edge of image, left: "38. 151G. 7000."; right: "Waterlow & Sons Limited, London & Dunstable".
Credit Line:
Yale Center for British Art, Gift of Henry S. Hacker, Yale BA 1965
Copyright Status:
© TfL
Accession Number:
B2000.8.36
Classification:
Posters
Collection:
Prints and Drawings
Subject Terms:
swimming | diving | swimmer | sporting art | bathing suit | advertisement | competition
Currently On View:
Not on view
Publications:
Modernism, Commercialism and Display Design in Britain: The Reimann School and Studios of Industrial and Commercial Art, Journal of Design History, Vol. 19, no. 2, 2006, pp. 137-154, Available Online (ORBIS) Also availbale in Hard Copy at Haas (NK1175 J68 (LC))

Yasuko Suga, The Reimann School : a design diaspora, Artmonsky Arts, 2013, p. 54, NX409.G7 R45 2013 (YCBA)
Link:
https://collections.britishart.yale.edu/catalog/tms:48729