Yale Center for British Art

Creator:
Student of the Reimann School and Studios of Industrial and Commercial Art, 1937–1940, British

Commissioned by London Transport, 1937–2004, British

Printed by Dangerfield Printing Company Ltd, 1896–1940, British
Title:
Daily Mail Ideal Home Exhibition
Date:
1938
Materials & Techniques:
Lithograph
Dimensions:
Sheet: 10 x 12 7/16 inches (25.4 x 31.6 cm)
Inscription(s)/Marks/Lettering:
In red type, above image: "DAILY MAIL IDEAL HOME EXHIBITION"; in black type beneath, left: "OLYMPIA"; right: "APRIL 5 - 30". In red type, below image: "NEAREST STATIONS"; in gray type, beneath: "ADDISON ROAD · WEST KENSINGTON · BARONS COURT". In tiny gray type, along bottom edge of poster, left: "38 · 417 ·14M"; right: "The Dangerfield Printing Co., Ltd., London". In graphite, on verso, upper right corner: "50"; in red graphite, on verso, lower left corner: "50".
Credit Line:
Yale Center for British Art, Gift of Henry S. Hacker, Yale BA 1965
Copyright Status:
© TfL
Accession Number:
B2000.8.34
Classification:
Posters
Collection:
Prints and Drawings
Subject Terms:
baby | child | curtains | arrow | religious and mythological subject | bow | window
Currently On View:
Not on view
Publications:
Modernism, Commercialism and Display Design in Britain: The Reimann School and Studios of Industrial and Commercial Art, Journal of Design History, Vol. 19, no. 2, 2006, pp. 137-154, Available Online (ORBIS) Also availbale in Hard Copy at Haas (NK1175 J68 (LC))

Yasuko Suga, The Reimann School : a design diaspora, Artmonsky Arts, 2013, p. 60, NX409.G7 R45 2013 (YCBA)
Link:
https://collections.britishart.yale.edu/catalog/tms:48761